Hotel Room Division
Calculation
Are you planning on starting a
career in hotel sales? If so, you're going to need to become familiar with
revenue management and the mathematical calculations that go along with it.
When I worked in the hotel industry, the calculations were one of the first
things that I needed to learn in order to transition from a front desk clerk's
position into management. With that said, I thought that I would share a few of
the calculations with those who may be contemplating a hospitality career. Here
they are:
Occupancy
Percentage
A hotel's Occupancy PERCENTAGE is
important to figure out because it represents the number of rooms sold during a
select time period. It is often used in forecasting and marketing. When I was
employed as a Director of Sales and Marketing, I used it to help determine
whether or not the promotions and marketing strategies that I was using were
working the way that I had hoped. The occupancy rate is calculated by dividing
the number of occupied rooms into the number of available rooms. For example,
if a hotel has 100 rooms and 90 of those rooms are occupied, the hotel is said
to have a .9 or 90% occupancy percentage.
Multiple
Occupancy Percentage
A hotel's multiple occupancy
percentage is also good to know. It is often used by both the housekeeping
department and a hotel's food and beverage divisions for forecasting revenues
and ordering supplies. Some hotels may also use the percentage to evaluate
possible expansion and remodeling initiatives. For example, if the hotel finds
that they sell more double occupancy rooms that single occupancy rooms, they
may want to convert their single occupancy rooms into doubles. It is calculated
by dividing the number of guest rooms occupied by more than one person into the
number of rooms sold.
Average
Number of Guests per Room Sold
The average number of guests per
room sold is also used in forecasting revenues and ordering supplies. I would
often use it in conjunction with the multiple occupancy percentage. It is
calculated by taking the number of guests in the hotel and dividing it into the
number of rooms sold. For example, if a hotel has 150 guests and 100 rooms
sold, its average number of guests per room sold would be 1.5.
Average
Rate per Guest
The average rate per guest is calculated
by taking the total rooms revenue for the day and dividing it into the number
of guests. For example, if the hotel made $6,000 and had 50 guests in house,
the average rate per guest would be $120. It is often used in budgeting
applications, forecasting and the purchasing of supplies.
Rev Par
Based on my experience, Rev Par is
crucial because it takes into account all revenue streams and as such provides
a revenue benchmark for the entire hotel. It is also the calculation that I
used the most often throughout my hotel career. It is calculated by taking the
hotel's total revenue and dividing it into the number of available rooms. For
example, if the hotel's rooms division and restaurant generate $7,000 in one
day and the total number of available rooms is 100, the hotel's Rev Par is said
to be $70.
Average
Daily Revenue
Like its name suggests, a hotel's
average daily revenue is used in revenue forecasting and rate setting. It is
calculated by taking the day's total amount of room revenue and dividing it
into the number of rooms sold. For example, if a hotel made $4,000 in revenue
and sold 50 rooms, its average daily rate would be $80.00.
Yield
Statistic
A hotel's yield statistic represents
the difference between what was sold and what could have been sold. As such, it
is an important indicator of the quality of the hotel's sales agents as well as
the public's perceived value of the property. In my opinion, it is also useful
in determining whether or not the hotel's rack rate is unrealistic. The yield statistic
is calculated by taking the actual room’s revenue figure and dividing it into
the potential room’s revenue figure. For example, if a hotel has the potential
to generate $10,000 in revenue but it only generated $5,000, its yield
statistic would be .5 or 50%.
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